Work
Selected engagements across strategy, foresight, innovation, and AI advisory. Each project represents a different challenge, a different methodology, and a different kind of outcome — connected by the same outside-in approach to making sense of change.
Innovation · Strategy · Financial Services
American Express
In 2010, digital payments were emerging and American Express needed to get ahead of disruption before it arrived. How does a legacy financial brand create new value?
A 3-month innovation program that developed a new operating model for one of the world's most trusted financial brands — validated by a 40% increase in digital customer acquisition.
Foresight · Scenario Planning · Public Sector
U.S. Army
The U.S. Army was in a recruiting crisis. The solution wasn't more advertising. It was a radically different way of seeing the future of who a soldier could be.
A 6-week Future-Pull engagement using original science-fiction narratives to help senior leadership build toward a fundamentally different future.
AI Advisory · Strategy · CPG Transformation
The Coca-Cola Company
As generative AI reshapes marketing from the ground up, how does one of the world's most AI-forward brands build a clear strategic picture of where it's all headed?
A comprehensive AI marketing transformation framework mapping five disruption vectors and a new strategic model for the AI era.