Work
Selected engagements across strategy, foresight, innovation, and AI advisory. Each project represents a different challenge, a different methodology, and a different kind of outcome — connected by the same outside-in approach to making sense of change.
Innovation · Strategy · Financial Services
American Express
In 2010, digital payments were emerging and American Express needed to get ahead of disruption before it arrived. How does a legacy financial brand create new value?
A 3-month innovation program that developed a new operating model for one of the world's most trusted financial brands — validated by a 40% increase in digital customer acquisition.
Foresight · Capability Building · Retail
Walmart Mexico
The pandemic rewrote who Walmart Mexico's core customer was almost overnight. Understanding the new low-income consumer — and building a 10-year roadmap around them — became a critical strategic priority.
A multi-phase foresight and research program that combined ethnographic field research, quantitative polling, and consumer scenario planning to define the Customer of the Future and chart a 10-year innovation roadmap — delivered directly to the CEO and senior leadership team — while also building a new internal innovation capability.
Foresight · Scenario Planning · Public Sector
U.S. Army
The U.S. Army was in a recruiting crisis. The solution wasn't more advertising. It was a radically different way of seeing the future of who a soldier could be.
A 6-week Future-Pull engagement using original science-fiction narratives to help senior leadership build toward a fundamentally different future.
Executive Education · Financial Services
JPMorgan Chase
The future of banking isn't just about technology. It's about whether your leaders can see it coming clearly enough to act. How do you move a global institution from awareness to readiness?
A futures-oriented executive session designed to orient senior leadership across functions and regions toward the AI-driven shifts reshaping consumers and the workforce over a 3–5 year horizon. The workshop combined presentation, discussion and group exercises built around bespoke artifacts to help attendees emotionally connect to future scenarios.
AI Advisory · Strategy · CPG Transformation
The Coca-Cola Company
As generative AI reshapes marketing from the ground up, how does one of the world's most AI-forward brands build a clear strategic picture of where it's all headed?
A comprehensive AI marketing transformation framework mapping five disruption vectors and a new strategic model for the AI era.