I make sense of change to uncover emerging opportunities and turn them into strategies you can act on.
I'm a strategist and foresight practitioner with 20+ years of experience helping organizations navigate change, challenge assumptions, and build for what's next.
How I Think
Most organizations look at the same data, attend the same conferences, and talk to the same people. The result is strategies that feel safe, familiar, and incrementally better than last year.
I work differently.
My practice is built on reading widely — across culture, technology, business, science, and the fringes of the internet — to find the ideas moving from the edges into everyday life before they become obvious. I search in between the cracks to find the important details that escape notice, and I diagnose challenges from angles others don't see — locating the emerging opportunities that haven't made it onto anyone's roadmap yet.
Context is the scarcest resource in any organization. I provide it.
"The audience doesn't know what they want. The audience only knows what's come before."
— Rick Rubin
That's the position your current and potential customers are in. And it's the position your competitors are counting on you to stay in. My job is to help you see past what's come before — and build toward what comes next.
How I Work
I combine the breadth of a generalist, the depth of a specialist, the scope of a visionary, and the instinct of a true practitioner.
My work starts with context — understanding the forces shaping your industry, your customers, and the broader culture your brand operates within. From there, I connect signals, question assumptions and interrogate the results, and translate complexity into strategic frameworks teams can actually use.
Clients hire me to inspire fresh thinking, build consensus, accelerate progress, and drive meaningful action. My work informs brand positioning, product development, marketing activations, retail executions, customer experience, operations, and beyond.
I balance the rigor of frameworks and systems with narratives designed to provoke, inspire, and create momentum. I bring ideas that don't fit any preexisting mold — concepts that serve real needs, solve real problems, and ignite real movement.
And when the work is done right, I make myself obsolete — spreading the process and mindset of innovation across your organization so it doesn't leave when I do.
"Be regular and orderly in your life, so that you may be violent and original in your work."
— Gustave Flaubert
This is my core operating principle — practice discipline in methodology and process. Deliver value through passion, provocation, and progress.
Background
For 20+ years, I've helped global brands and institutions make sense of uncertainty and turn it into opportunity.
At PSFK, I built and led the foresight and innovation practice — developing a research methodology and advisory offering that helped organizations understand the future of retail, customer experience, technology, and brand behavior.
For 12 years, I authored PSFK's annual Future of Retail report, developing a progressive point of view on the behaviors, technologies, and business models reshaping the marketplace.
Today, I work independently with leadership teams on strategy, innovation, AI, customer experience, and organizational transformation.
I've served as a trusted advisor to senior executives at Fortune 100 brands, presented my thinking at SXSW, CES, and NRF, and hosted conversations with pioneering experts to bring new perspectives into the work.
Selected Experience
Future Growth & Transformation
For JPMorgan Chase, EY, and Coca-Cola, I've helped leadership teams understand how emerging technologies, AI, and shifting expectations reshape work, decision-making, marketing, and operating models.
Brand, Retail & Experience Strategy
For Nike, Walmart Mexico, Westin, Target, and Scotts Miracle-Gro, I've translated cultural and consumer shifts into opportunity spaces, experience strategies, roadmaps, and future-facing concepts.
Technology, Culture & Thought Leadership
For Microsoft, Dash Hudson, Complex, and Invisible AI, I've developed strategic narratives, foresight reports, and executive-facing points of view that help organizations understand where markets, platforms, and behaviors are headed.
How To Work With Me
Strategic Advisory
Brief me on a pressing challenge, emerging opportunity, or set of questions. I'll provide outside-in perspective, strategic context, and actionable next steps.
Project Leadership
Integrate me into your team to lead a strategic initiative from objective-setting and research through frameworks, recommendations, and executional direction.
AI Advisory
Brief me on your burning AI questions. I provide readiness assessments, executive briefings, use case identification, and ongoing strategic support on AI's implications for your business and industry.
Presentations & Working Sessions
Bring me in to inspire internal teams or external audiences with a presentation, provocation, or facilitated session on a key topic shaping your business.